Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Articles & Opinion

Post-Millennial Marketing

Post-Millennial Marketing is based on six pillars, which are not steps to be followed one after another, but activities to be conducted together: Post-Millennial Marketing is more than a process, it is almost a mantra.

The role of experience when AI makes our choices

Are we living in the age of the connected consumer, or are our actions and decisions guided or made for us by technology?

The Trust Economy: Are you ready for the ride?

Brands are scrambling to shift from macro-influencers to micro-influencers, but the full potential of this trend has yet to fully unfold.

Latest Research & Reports

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Make a Lasting Impression

This reports outlines 5 Principles for creating successful ads that will drive sales and brand growth.


Latest News & Events

  • Building an Imprint for success

    April 12, 2018

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

    How clear is your brand’s Imprint?

    More: Details and Registration

  • ARF Consumer x Science Conference

    March 27, 2018
    New York City, New York, United States

    Speaker Session: BrandZ™: Building Valuable Brands in a Changing World

    The BrandZ™ Top 100 Most Valuable U.S. Brands demonstrate that consumers will reward brands that deliver meaning over time, while also welcoming innovative challenger and transformational brands.

    Details: Tuesday, March 27, 2018 | 2:00 – 2:30 PM ET

    Moderator: Sana Carlton, NE Group SVP, Kantar Millward Brown

    Panelists: Christopher J Frank, Vice President, Insights, American Express Insights
    Additional panelists to be confirmed

    More: https://thearf.org/consumerxscience-2018/


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